Conquering Self-Doubt: Overcoming Imposter Syndrome

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Imposter syndrome is a psychological pattern where individuals doubt their skills, talents, or accomplishments and have a persistent fear of being exposed as a “fraud.” Despite evidence of their competence, those experiencing imposter syndrome remain convinced that they do not deserve the success they have achieved. This phenomenon is particularly prevalent among high-achievers and can severely impact mental health and performance.

Definition of Imposter Syndrome

Imposter syndrome, first identified by psychologists Pauline Rose Clance and Suzanne Imes in 1978, refers to an internal experience of believing that one is not as competent as others perceive them to be. This syndrome is characterized by chronic self-doubt, a sense of intellectual fraudulence, and an inability to internalize achievements. Individuals with imposter syndrome often attribute their success to luck or external factors rather than their abilities, leading to a cycle of anxiety and fear of exposure.

Imposter Syndrome in Business

In the context of building a business, imposter syndrome can manifest in various ways. For example, a successful entrepreneur may doubt their ability to lead, fearing they do not possess the necessary skills to sustain or grow their business. Despite clear evidence of their success—such as meeting financial goals, receiving positive feedback from clients, or managing all the many challenges and task that need daily attention —they might constantly feel unworthy and fear being “found out” by their peers or employees.

A client of mine who has grown her business from the ground up,  struggled with imposter syndrome when expanding her operations. She questioned her capability to manage a larger team attributing her past success to luck rather than her strategic planning and hard work. This mindset prevented her from taking calculated risks necessary for growth.

Overcoming Imposter Syndrome: Five Practical Steps

Acknowledge and Understand Imposter Feelings

  1. The first step in overcoming imposter syndrome is recognising and acknowledging the feelings of self-doubt. Understanding that these feelings are common and not a reflection of actual incompetence is crucial. Reflect on past achievements and identify instances where your skills and efforts directly contributed to success. Keeping a record of positive feedback and accomplishments can serve as a reminder of your competence during times of doubt.

Reframe Your Thoughts

  1. Cognitive restructuring, a technique used in cognitive-behavioural therapy (CBT), can help reframe negative thoughts. When imposter feelings arise, challenge these thoughts by questioning their validity. Ask yourself whether there is factual evidence to support these beliefs or if they are based on unfounded fears. Replacing negative self-talk with positive affirmations can gradually change your mindset. For example, instead of thinking, “I don’t deserve this success,” try affirming, “I have worked hard and earned this achievement.”

Seek Support and Share Your Feelings

  1. Discussing imposter feelings with trusted peers, mentors, or a coach can provide valuable perspective and support. Often, sharing these experiences reveals that others, even those you admire, have faced similar doubts. This can normalise your feelings and reduce the sense of isolation. Networking with other business owners can provide a platform to share experiences and strategies for overcoming imposter syndrome.

Focus on Continuous Learning and Improvement

  1. Embrace a growth mindset by viewing challenges and failures as opportunities for learning and development. Rather than striving for perfection, aim for progress. Continuously seek to improve your skills and knowledge, which can boost confidence in your abilities. Set realistic goals and celebrate small victories along the way. Recognise that expertise is gained through experience and that making mistakes is a natural part of the learning process.

Visualize Success and Practice Self-Compassion

  1. Visualization techniques can help you mentally prepare for success. Imagine yourself confidently handling business challenges and achieving your goals. This practice can create a mental blueprint for real-life success and reduce anxiety. Additionally, practice self-compassion by treating yourself with kindness and understanding when you make mistakes or face setbacks. Remind yourself that everyone experiences moments of doubt and that self-compassion fosters resilience and growth.


Imposter syndrome is a pervasive issue that can significantly impact individuals, particularly in high-stakes environments like business. By understanding the nature of imposter syndrome and implementing practical strategies to manage it, individuals can overcome self-doubt and fully embrace their capabilities. Recognizing achievements, reframing negative thoughts, seeking support, focusing on continuous learning, and practicing self-compassion are key steps in conquering imposter syndrome and unlocking one’s full potential.

If this is something you are struggling with or in need of help at the moment, reach out to us directly anytime on our Contact page!

With kindness,

Sandra Gartner – Founder